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Customer churn is one of the most crucial KPIs to track for a dynamic company. While it isn't the most pleasant metric, it is a figure that may reveal the unpleasant reality about your company's customer retention.

Analytics is a pervasive term in just about every field or business. While plenty of businesses and business people cling to “old school” ways of doing things, there’s no question that data analytics is a part of the present and the future.

Most businesses these days have figured out that data is the way to move their business forward. Technology and analytics have become keywords thrown about in business meetings, often by people who don’t even know what all the terminology they’re using means exactly. But regardless, collecting more data and the proper analysis have become an indelible part of just about any modern business.

It is well-known that gas and oil companies are slower than other industries to adopt technology and create a solid digital transformation strategy. The ageing of operating systems and the complexity of data were some of the reasons that hindered the potential for digital transformation.

Compared to other industries, financial services and banking industry are largely data driven. It’s no secret that banks are now processing big data to make smart business decisions. Increased consumer engagement with digital platforms and the expectation of seamless experiences across all channels, are driving future customer experience design for many industries.

There are two reasons that data has become so paramount to marketing. The first is the sheer influx of the amount of data. Now we can track views, clicks, downloads, and so much more, as well as reach customers on a daily basis, a far cry from olden days of physical interactions and cash transactions. But more importantly for the purposes of this guide is the way that interpretation and analysis of this data can be used to improve the customer experience.