Resources

We all know what it’s like that first time you meet a new product, see if you like it, and really fall in love. Or fall in hate, as the case may be. Well there’s a word for that whole process, and today we’ll be focusing on what is one of the very first stages of the customer journey, on how to optimize the onboarding experience so that you never lose a potential customer before you’ve claimed them in the first place.

Market basket analysis is a method that searches for connections between items in a commercial environment. Despite its name, market basket analysis extends beyond the typical supermarket setting. Any group of products can be analyzed using the market basket method to find affinities that can be used in some way.

When it comes to building a brand and building a product – and hurrying on to promoting sales – there’s almost always a balance every business needs to find between developing things quickly and developing things perfectly. 

Knowing their customers well and establishing close and loyal relationships with them are superpowers for brands. The foundations for building this strong relationship require engaging with customers through all channels to properly understand and analyze their journey.

Customer churn is one of the most crucial KPIs to track for a dynamic company. While it isn't the most pleasant metric, it is a figure that may reveal the unpleasant reality about your company's customer retention.

Customer churn is one of the most crucial KPIs to track for a dynamic company. While it isn't the most pleasant metric, it is a figure that may reveal the unpleasant reality about your company's customer retention.