Personalized Marketing Age: How to Deliver the Right Message?
- Reading Time: 6 minutes
Now that many actions are taken mobile, marketers are leveraging information from multiple sources correctly and identifying actionable insights. For this, it needs the necessary technology.
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Users of the digital age connect with each other and with businesses 24/7. With all this increasing speed, the expectations of consumers have also changed. There is now much greater expectation of customization and user interactions are fueled by end users’ behavioral data. This situation created a revolution in marketing: By recognizing each persona separately, giving the right message to the right people at the right time.
While the average human attention span was 12 seconds in 2000, it dropped to 8 seconds in 2015. So now, companies are running out of time to impress customers and get their attention.
