OPET enhances its customer experience using Dataroid, a platform that focuses on interaction management and big data analytics
OPET, a prominent fuel distribution company in Turkey, continues its commitment to a customer-centric business approach through the utilization of the Dataroid platform, focused on interaction management and leveraging big data analytics.
Under the collaboration, OPET effectively integrates with all digital channels through Dataroid, enabling detailed analysis of user behaviors. Additionally, leveraging Dataroid’s behavioral user segmentation capability, OPET can execute targeting scenarios based on various criteria such as user profiles, location, and in-app activities. This allows for a better understanding of users and provides an opportunity to enhance the digital customer experience.
To enhance its customer loyalty program, OPET provides a tailored experience to its users throu