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Anomaly Detection: Identifying Critical Issues to Reduce Revenue Losses - Part 1

Pınar Ersoy
Pınar Ersoy
In the contemporary age, the amount of information produced is greater than ever. As sales promotions ingest enormous amounts of data, the information collected might be scattered or redundant, raising questions about the accuracy of the information they include. 

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    Revenue departments yearn for useful knowledge and the best course of action, yet they are overwhelmed by fragmented data. To obtain precise, fast, and efficient judgments, the data squads need to swiftly extract meaningful information from enormous data sets.

    What is Anomaly Detection?

    It is possible to identify abnormal activity in the data source. A data source anomaly is a sudden shift or departure from the predicted trend. Outliers signal aberrant behavior, indicating what is causing the problem or not occurring appropriately. Although odd points aren’t always positive or negative, businesses should be aware of them to decide whether they need to take action or not.   

    Companies produce large numbers of observations daily, but most of this important data is lost or ignored. Feature extraction methods are becoming highly popular in the corporate sector as they help expedite and enhance activities to create a more foreseeable future. 

    Why Anomaly Detection Is Important?

    Every year, significant resources are lost by both individuals and companies due to cyberattacks through unauthorized access. Financial institutions spend additional billions of dollars on investing in and recovering the results of accessing their systems. As assaults have become more sophisticated, they need to incorporate robust anomaly detection strategies to protect themselves and their users from unnecessary expenses.  

    Individuals are required to have the ability to recognize altered performance and react accordingly. A change in a measure might be unimportant, signaling a negative incident within the company or an opportunity for development. Customers can distinguish between minor and odd variations by being informed of these occurrences via outlier detection, leading to insight and activity. With the help of a well-designed outlier detection system that adapts to a particular organization’s KPIs, the need to manually check for changes continuously may cease, saving time that can be used to focus on other important matters. 

    What Are the Hints of Anomalous Behavior?

    Detecting outliers can be challenging to recognize. Following are some indicators of a system or application’s abnormal flow of actions.

    • Increase in the cost of a campaign  
    • Lower/higher purchasing activity than expected  
    • Target audience differing noticeably from average in performance  
    • Unusually low visitors to a web page/application, indicating a problem  
    • Drastic change in single sessions ratios
    • Increment in page exits  
    • Decrement/increment in user engagement metrics 

    Data Types for Anomaly Detection

    Advanced technologies for minimizing uncertainty include machine learning anti-fraud solutions, which optimize the challenging task of abnormality detection. Artificial intelligence systems can identify customer data patterns and extremely subtle, frequently hidden occurrences that might signify misrepresentation.  

    Large-scaled data collections may be handled via anomaly detection with machine learning, which compares several factors in real-time to assess the likelihood of anomalous activities or transactions.  

    Technology has improved over time in simultaneously tracking and processing. The following types of information can be collected to be analyzed for outlier behavior: 

    • Location/region data  
    • Time-series data  
    • Device/hardware data  
    • Purchase-related revenue data  
    • Transaction volume data  

    In addition to processing more financial data than rule-based approaches, ML can help in intrusion detection systems. Reducing the number of verification steps that slow down the purchasing process and eliminating false positives are made possible by clever systems that monitor user behaviors. 

    How Does Anomaly Detection Work? 

    Visual Exploration 

    To discover unusual activity, input or industry experts create graphical analysis. Finding solutions with the correct data visualization frequently requires previous business expertise and creative thinking. Lower-dimensional charts using sophisticated representations, such as those produced using principal components, may be used to access high-dimensional data. 

    Supervised Learning 

    Individuals with business expertise in a certain sector are used in supervised methods to classify a set of information sets as typical or unusual. A data scientist uses labeled data to create models using machine learning that forecast abnormality in unlabeled data.  

    Semi-Supervised Learning 

    The advantages of the preceding two approaches are combined in semi-supervised methods for identifying anomalies. Data scientists can use unsupervised methodologies to automate feature learning and work with unstructured data. For this reason, by integrating it with human supervision in a semi-supervised manner, they can track the trends discovered by the models. This typically helps to improve the accuracy of the model’s estimations.  

    Unsupervised Learning 

    Unsupervised models are constructed using unlabeled data to forecast existing data points. Since the algorithm is designed to suit regular data, few aberrant metrics settle out.  

    Time Series 

    Oddities are discovered using time series algorithms that identify patterns, seasonalities, and levels in time series data. Excessive deviation of new information from the forecast can be due to a model malfunction or an abnormality.  


    Modern generative models and auto-encoder algorithms quickly identify abnormalities and take appropriate action. An auto-encoder algorithm can forecast abnormalities from transactional and sensor reading inputs.  


    Every data item may be classified by aggregating with the help of data scientists into one of the numerous recognized or undiscovered categories; instances that do not conform to an established category can be considered outliers.  

    Enhance Anomaly Detection Methodologies with Dataroid

    Dataroid is a digital analytics and customer interaction technology that uses data to improve each customer encounter and enhance their journey. Considering Dataroid as a digital and predictive analytics solution, it is simpler to incorporate outlier detection methods into the organizations’ massive data volumes.

    Key Takeaways

    Every organization must manage its data effectively. Whether it is a small or large firm, the volume of information to cope with is growing by the day, and analysts might become overwhelmed with information, losing time interpreting what is important to the organization. Anomaly detection is a method for avoiding data loss and gaining insights from one’s data. Machine learning handles the entire identification by highlighting positive and negative patterns within company data so that firms can respond properly to move the organization forward.

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