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Turkey's largest private bank, İşbank chooses Dataroid to enhance customer experience on digital channels

Turkey’s largest private bank, İşbank is partnering with Commencis Dataroid to improve customer experience on digital channels.

Istanbul, Turkey

Oct 28, 2020

Turkey’s largest private bank İşbank chooses Commencis and its enterprise-level big data analytics and engagement platform Dataroid to have a better understanding of user behaviour across digital channels and improve customer experience.

Dataroid helps enterprises to enhance every individual customer experience through deep customer insight, data science modelling, and omnichannel customer engagement. İşbank uses Dataroid platform to gain real-time visibility of customer journeys, gather customer intelligence and take real-time actions.

Yalçın Sezen, Deputy Chief Executive Officer at İşbank commented, “Our priority is to deliver a seamless and secure customer experience in all touch points by using latest digital technologies and analytical methods with an innovative mindset. With this priority in mind, we are trying our best to take advantage of artificial intelligence (AI) and advanced data analytic models to offer a personalized experience to our customers at the right time with the right content. With Dataroid platform offered by Commencis – who has been our business partner since the first development days of our mobile app “İşCep” in 2007- we obtain insights on digital user experience derived from real-time analyses based on behavioural data. With Dataroid, we have analysed the journey of 9 million unique digital customers in the last one-and-a-half-year period. Since the past year, we have created more than 20 million interactions with over 100 contextual action simulations. Using these interactions, we offer our customers a seamless customer experience by meeting their expectations immediately and creating fast solutions to their problems.”