On some level, of course you know that every user is exactly like you are. We all discover new products all the time and we know first-hand how fickle our own purchasing decisions can be sometimes.
You wake up one morning and decide to glance through those KPIs. Your website traffic? Looks great! Conversion rates? Even better! Maybe even that ever-important profit margin is looking better than ever!
Some couple thousand years ago, leaders of society had to risk life and limb to slay dragons. Now, it’s the data dragons they’re busy trying to tame! The prevalence of high-powered hardware and software options and an increasingly digitalized lifestyle means that all kinds of data is available for anyone to find and use.
Unleash the potential of digital with data
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