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Engage your customers the right way, at the right time, in the right place: In-App Messaging
- Reading Time: 6 minutes
On some level, of course you know that every user is exactly like you are. We all discover new products all the time and we know first-hand how fickle our own purchasing decisions can be sometimes.

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Any marketer worth his or her salt knows that messaging is critical to both acquiring users and to keeping them. Messages need to be tailored to a user’s experience and need to be consistent and constant throughout the customer journey. Gone are the days when a sale was all that mattered, and now customer retenti