The Future is History: Using Historical Data to Foresee Your Campaign's Results Before its Launch

Data and analytics have revolutionized fields the world over. In sports, Liverpool became the champions of Europe and England, the Houston Astros have had success in baseball, and the Warriors have revolutionized the way basketball is played forever – all using analytics to change how things are done. In agriculture, data analytics are changing the way farmers grow and provide their food. In healthcare – very much a field on everyone’s mind – analytics are allowing doctors to measure everything from heartbeats to calories, and combine huge amounts of data into actionable insights. In every field, analytics is changing the way things have been done in dramatic and exciting ways. 

Marketing is a field that once was based much more on experience, feel, and the random notions of top executives. That’s the case no longer, as predictive analytics has taken over marketing, leading to campaigns being more tailored – and successful – than ever before.