Digital transformation is not a new agenda item for most of the retailers, but it is increasingly important in today’s conditions. This guide aims to give a snapshot of shifting trends in the retail industry and help retailers, e-commerce and online delivery players to better understand how to boost revenue in the post COVID-19 world through digital channels.

The guide for retailers, e-commerce and online delivery players includes the following topics:

• Defining a new “normal” for retailers
• Shift to new digital models and channels
• How retailers can boost their revenue through digital platforms
• Ideas for retail marketers and product owners