Marketing Analytics and Product Analytics: What are they and why do you need them?

Most businesses these days have figured out that data is the way to move their business forward. Technology and analytics have become keywords thrown about in business meetings, often by people who don’t even know what all the terminology they’re using means exactly. But regardless, collecting more data and the proper analysis have become an indelible part of just about any modern business.

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Key Analytics Metrics for Data-Driven Digital Banking

key analytics metrics

Compared to other industries, financial services and banking industry are largely data driven. It’s no secret that banks are now processing big data to make smart business decisions. Increased consumer engagement with digital platforms and the expectation of seamless experiences across all channels, are driving future customer experience design for many industries.

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What are the Key Analytics Metrics You Should Track?

You can measure just about everything these days, but unless you know exactly what you’re measuring and why, none of it will help you optimize your business. Tools like Dataroid help you avoid any painstaking data entry yourself, and give you the results you need to know how your app is performing.

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How to Train Your Big Data Dragon


Some couple thousand years ago, leaders of society had to risk life and limb to slay dragons. Now, it’s the data dragons they’re busy trying to tame! The prevalence of high-powered hardware and software options and an increasingly digitalized lifestyle means that all kinds of data is available for anyone to find and use.

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Customer Journey Mapping Strategies – Part 2 of 2

A detailed and diligent customer journey map can shift a business’s focus onto the customer, through research, insights, and a focus on the touchpoints the customer interacts with most. This allows businesses to find pain points and act accordingly, before massive churn occurs to save their business and move forward into the future.

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