The modern consumer is on a million different channels for a total omnichannel experience, and it’s critical for banks to optimize this customer experiences across those channels and engage with them.
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Omnichannel management allows you to understand the customer journey with personalization, real-time contextual engagement, and a data driven analysis.
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As smart phone use goes to another level every single year, marketing trends have followed suit to promote more and more mobile marketing campaigns.
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The fact that push notifications can be so useful, but also require precisely tailored optimization strategies means you should make sure that you know exactly what you’re doing when you use them to engage customers.
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Now we have the power to break the digital/mobile customer experience into steps, and measure & optimize.
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Mobile apps bring a more trackable experience, where every step produces data.
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A guide to understanding how location-based targeting & geofencing works and how it can benefit digital marketers.
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A guide to personalized notifications and how they can be used to drive conversions
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Who’s the ideal, unique profile for you and how they can increase
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On some level, of course you know that every user is exactly like you are. We all discover new products all the time and we know first-hand how fickle our own purchasing decisions can be sometimes.
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