Analytics is a pervasive term in just about every field or business. While plenty of businesses and business people cling to “old school” ways of doing things, there’s no question that data analytics is a part of the present and the future.
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Most businesses these days have figured out that data is the way to move their business forward. Technology and analytics have become keywords thrown about in business meetings, often by people who don’t even know what all the terminology they’re using means exactly. But regardless, collecting more data and the proper analysis have become an indelible part of just about any modern business.
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It is well-known that gas and oil companies are slower than other industries to adopt technology and create a solid digital transformation strategy. The ageing of operating systems and the complexity of data were some of the reasons that hindered the potential for digital transformation.
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Compared to other industries, financial services and banking industry are largely data driven. It’s no secret that banks are now processing big data to make smart business decisions. Increased consumer engagement with digital platforms and the expectation of seamless experiences across all channels, are driving future customer experience design for many industries.
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You can measure just about everything these days, but unless you know exactly what you’re measuring and why, none of it will help you optimize your business. Tools like Dataroid help you avoid any painstaking data entry yourself, and give you the results you need to know how your app is performing.
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Some couple thousand years ago, leaders of society had to risk life and limb to slay dragons. Now, it’s the data dragons they’re busy trying to tame! The prevalence of high-powered hardware and software options and an increasingly digitalized lifestyle means that all kinds of data is available for anyone to find and use.
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Customer journey mapping is a process whereby the entire experience of your customer(s) is mapped out touchpoint by touchpoint. What this does is let you easily visualize exactly what your customer is going through as they discover your project, and therefore see how to optimize the experience for them.
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A detailed and diligent customer journey map can shift a business’s focus onto the customer, through research, insights, and a focus on the touchpoints the customer interacts with most. This allows businesses to find pain points and act accordingly, before massive churn occurs to save their business and move forward into the future.
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As customers interact with brands across ever more channels, almost all digitally, it’s more important than ever that companies know everything about each of those touchpoints, and how to optimize each one so they provide for a seamless experience for the customer.
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Now that many actions are taken mobile, marketers are leveraging information from multiple sources correctly and identifying actionable insights. For this, it needs the necessary technology.
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