More than ever designers have a wide range of tools and skills. From this perspective, using product analytics might be the most distinguishable one for product designers. In this article, I’ll try to break down how to connect metrics to the design process and apply the findings to design future improvements.
Continue reading
2022 was another stellar year for Dataroid. As we continued to provide our customers with an amazing consumer experience, we added new leading brands to our client portfolio. We also focused on our employees and partners just as much to make sure we enter 2023 with the same excitement we had over the course of 2022.
Continue reading
In the contemporary age, the amount of information produced is greater than ever. As sales promotions ingest enormous amounts of data, the information collected might be scattered or redundant, raising questions about the accuracy of the information they include.
Continue reading
We all know what it’s like that first time you meet a new product, see if you like it, and really fall in love. Or fall in hate, as the case may be. Well there’s a word for that whole process, and today we’ll be focusing on what is one of the very first stages of the customer journey, on how to optimize the onboarding experience so that you never lose a potential customer before you’ve claimed them in the first place.
Continue reading
Market basket analysis is a method that searches for connections between items in a commercial environment. Despite its name, market basket analysis extends beyond the typical supermarket setting. Any group of products can be analyzed using the market basket method to find affinities that can be used in some way.
Continue reading
When it comes to building a brand and building a product – and hurrying on to promoting sales – there’s almost always a balance every business needs to find between developing things quickly and developing things perfectly.
Continue reading
Customer churn is a problem. It’s all clear now. Customer retention is critical to growth. It’s a good idea to keep your users around for a while.
Continue reading
Customer churn is one of the most crucial KPIs to track for a dynamic company. While it isn’t the most pleasant metric, it is a figure that may reveal the unpleasant reality about your company’s customer retention.
Continue reading
Analytics is a pervasive term in just about every field or business. While plenty of businesses and business people cling to “old school” ways of doing things, there’s no question that data analytics is a part of the present and the future.
Continue reading
Most businesses these days have figured out that data is the way to move their business forward. Technology and analytics have become keywords thrown about in business meetings, often by people who don’t even know what all the terminology they’re using means exactly. But regardless, collecting more data and the proper analysis have become an indelible part of just about any modern business.
Continue reading