Now that many actions are taken mobile, marketers are leveraging information from multiple sources correctly and identifying actionable insights.
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In the age of digitalization, modern marketers leverage predictive analytics for tailored and successful campaigns, shifting from intuition-based decisions.
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Omnichannel management allows you to understand the customer journey with personalization, real-time contextual engagement, and a data driven analysis.
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As smart phone use goes to another level every single year, marketing trends have followed suit to promote more and more mobile marketing campaigns.
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Push notifications are valuable but need strategic optimization. Understanding their use is crucial for effective implementation.
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Now we have the power to break the digital/mobile customer experience into steps, and measure & optimize.
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Mobile apps bring a more trackable experience, where every step produces data.
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A guide to understanding how location-based targeting & geofencing works and how it can benefit digital marketers.
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A guide to personalized notifications and how they can be used to drive conversions
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Who’s the ideal, unique profile for you and how they can increase
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