Omnichannel management allows you to understand the customer journey with personalization, real-time contextual engagement, and a data driven analysis.
Continue reading
As smart phone use goes to another level every single year, marketing trends have followed suit to promote more and more mobile marketing campaigns.
Continue reading
Push notifications are valuable but need strategic optimization. Understanding their use is crucial for effective implementation.
Continue reading
Now we have the power to break the digital/mobile customer experience into steps, and measure & optimize.
Continue reading
Mobile apps bring a more trackable experience, where every step produces data.
Continue reading
A guide to understanding how location-based targeting & geofencing works and how it can benefit digital marketers.
Continue reading
A guide to personalized notifications and how they can be used to drive conversions
Continue reading
Who’s the ideal, unique profile for you and how they can increase
Continue reading
On some level, of course you know that every user is exactly like you are. We all discover new products all the time and we know first-hand how fickle our own purchasing decisions can be sometimes.
Continue reading