It is well-known that gas and oil companies are slower than other industries to adopt technology and create a solid digital transformation strategy. The ageing of operating systems and the complexity of data were some of the reasons that hindered the potential for digital transformation.
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Compared to other industries, financial services and banking industry are largely data driven. It’s no secret that banks are now processing big data to make smart business decisions. Increased consumer engagement with digital platforms and the expectation of seamless experiences across all channels, are driving future customer experience design for many industries.
Continue readingYou can’t optimize your business unless you know what you’re measuring and why. Tools like Dataroid make it easier to monitor your app’s performance.
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Back then, leaders risked their lives to slay dragons, but now they must slay data dragons. Modern tech makes data plentiful, but taming it is a challenge.
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Customer journey mapping is a visualization of a customer’s experience with your product or service, including all touchpoints.
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Now that many actions are taken mobile, marketers are leveraging information from multiple sources correctly and identifying actionable insights.
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In the age of digitalization, modern marketers leverage predictive analytics for tailored and successful campaigns, shifting from intuition-based decisions.
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Omnichannel management allows you to understand the customer journey with personalization, real-time contextual engagement, and a data driven analysis.
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As smart phone use goes to another level every single year, marketing trends have followed suit to promote more and more mobile marketing campaigns.
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Push notifications are valuable but need strategic optimization. Understanding their use is crucial for effective implementation.
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