Customer journey mapping is a visualization of a customer’s experience with your product or service, including all touchpoints.
Continue readingPersonalized Marketing Age: How to Deliver the Right Message?
Now that many actions are taken mobile, marketers are leveraging information from multiple sources correctly and identifying actionable insights.
Continue readingThe Future is History: Using Historical Data to Foresee Your Campaign’s Results Before its Launch
In the age of digitalization, modern marketers leverage predictive analytics for tailored and successful campaigns, shifting from intuition-based decisions.
Continue readingReimagining Customer Engagement Strategies for Banking
The modern consumer uses a million different channels for an omnichannel experience, so banks must optimize these customer experiences across these channels.
Continue readingHow to create amazing customer omnichannel experiences with omnichannel engagement
Omnichannel management allows you to understand the customer journey with personalization, real-time contextual engagement, and a data driven analysis.
Continue readingHow to ensure your mobile marketing campaign adheres to modern best practices
As smart phone use goes to another level every single year, marketing trends have followed suit to promote more and more mobile marketing campaigns.
Continue readingHow to retain customers and promote revenue growth using push notifications
Push notifications are valuable but need strategic optimization. Understanding their use is crucial for effective implementation.
Continue readingHow customers are living your product in digital age
Now we have the power to break the digital/mobile customer experience into steps, and measure & optimize.
Continue readingHow mobile apps affect and enhance the customer journey
Mobile apps bring a more trackable experience, where every step produces data.
Continue readingUnderstand How Location-Based Targeting & Geofencing Works
A guide to understanding how location-based targeting & geofencing works and how it can benefit digital marketers.
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