Knowing their customers well and establishing close and loyal relationships with them are superpowers for brands. The foundations for building this strong relationship require engaging with customers through all channels to properly understand and analyze their journey.
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There are two reasons that data has become so paramount to marketing. The first is the sheer influx of the amount of data. Now we can track views, clicks, downloads, and so much more, as well as reach customers on a daily basis, a far cry from olden days of physical interactions and cash transactions. But more importantly for the purposes of this guide is the way that interpretation and analysis of this data can be used to improve the customer experience.
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The era of analytics is upon us. More data than ever before is at our fingertips in every field under the sun. Web analytics have long been the focus of marketing professionals eager to learn more about their customer’s habits and capitalize on the analysis.
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A guide for Retailers, E-commerce & Online Delivery players
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