In the contemporary age, the amount of information produced is greater than ever. As sales promotions ingest enormous amounts of data, the information collected might be scattered or redundant, raising questions about the accuracy of the information they include.
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As customers interact with brands across ever more channels, almost all digitally, it’s more important than ever that companies know everything about each of those touchpoints, and how to optimize each one so they provide for a seamless experience for the customer.
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Understanding customers is vital to success. Learn about Customer Lifetime Value (LTV) – its importance, calculation methods, and ways to improve it.
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In the fast-paced world of digital apps, customer acquisition and retention has become crucial to the success of any business. Among the metrics that play a vital role in this landscape, retention rate stands out as a key indicator of customer loyalty and long-term profitability.
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The customer journey is the complete path a customer takes when interacting with a business, from initial awareness to advocacy support. Customer journey mapping is the process of creating a visual representation of this journey to better understand the customer experience. It also identifies opportunities for improvement. In this way, it helps you understand and guide your customers’ steps when interacting with your brand.
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The effects of events that affect the entire world, such as pandemics and natural disasters like earthquakes, can strike quickly, leaving little time for people to prepare or respond. In these situations, every second counts, and timely communication is crucial.
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We all know that grabbing and keeping mobile users are fast becoming the holy grail of any brand strategy. Every stat regarding mobile usage, sales over mobile, conversion rates, etc. has gone up year on year for the better part of a decade.
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More than ever designers have a wide range of tools and skills. From this perspective, using product analytics might be the most distinguishable one for product designers. In this article, I’ll try to break down how to connect metrics to the design process and apply the findings to design future improvements.
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2022 was another stellar year for Dataroid. As we continued to provide our customers with an amazing consumer experience, we added new leading brands to our client portfolio. We also focused on our employees and partners just as much to make sure we enter 2023 with the same excitement we had over the course of 2022.
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We all know what it’s like that first time you meet a new product, see if you like it, and really fall in love. Or fall in hate, as the case may be. Well there’s a word for that whole process, and today we’ll be focusing on what is one of the very first stages of the customer journey, on how to optimize the onboarding experience so that you never lose a potential customer before you’ve claimed them in the first place.
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