Commencis enhances Marketyo's online shopping platform's digital customer experience by integrating Dataroid
Istanbul, Turkey
Apr 1, 2021
Marketyo, Turkey’s rapidly growing online retail platform, collaborates with Commencis’ interaction management and big data analytics platform, Dataroid, to measure and enhance the digital customer experience, as well as track interactions with customers.
Marketyo, an online grocery shopping platform, extends its services to over 400 delivery locations, catering to 350,000 users across 55 provinces. The platform offers a personalized online grocery experience for its users and facilitates member markets in venturing into e-commerce. In collaboration with Unilever, MarketYo was introduced to consumers in May 2020 and experienced rapid growth, swiftly becoming one of the most extensively available applications among the new generation retail apps.
Dataroid provides marketing and product managers in companies with a unified platform for analyzing and managing customer interactions. Marketyo, an online grocery shopping platform, utilizes Dataroid to promptly assess customer interaction and experiences across its digital channels. This enables real-time decision-making and the provision of a tailored experience to its users.
Marketyo’s CEO, Özer Fırat, expressed the following regarding the partnership: “Personalization is at the core of Marketyo’s commitment to delivering high-quality service. Each shopper has unique preferences for products. With Dataroid, we conduct real-time analysis based on behavioral data, gaining insights into users’ interactions and experiences within the mobile application. This allows us to engage with users instantly and recommend the most fitting campaigns and products to them. Additionally, we swiftly identify any issues our users may encounter in the app and take immediate action to ensure a seamless purchase process. Over the past 6 months, we have successfully increased the order volume through the app by up to 15 percent using targeted notifications through the Dataroid platform. Aligned with our aim to expand to 81 provinces and 500 delivery points by the end of 2021, we are thrilled to partner with a robust collaborator like Commencis to enhance the digital customer experience. We firmly believe that Dataroid will play a vital role as one of our key allies in this journey.”
Fırat İşbecer, co-founder and CEO of Commencis, commented on the matter: “In the retail sector, leveraging solutions for real-time user experience measurement and data-driven analyses is highly crucial to meet the swiftly evolving customer expectations. Our Dataroid platform, tailored for this purpose, facilitates the seamless management of customer interactions within a unified platform. It easily and swiftly integrates into digital infrastructures through SDKs and offline channels, utilizing pre-built APIs. Dataroid’s technology, capable of instantaneously processing vast amounts of data, enables the precise targeting of users, guiding them through appropriate communication methods and crafting immediate user journeys. We are immensely pleased to assist Marketyo, aspiring to become Turkey’s leading online grocery shopping platform, by contributing to the digital transformation of local markets.”
Dataroid, utilized by a multitude of sizable and mid-sized enterprises as well as startups across diverse sectors like e-commerce, fintech, and airlines, molds the digital journey for over 40 million users.
About Commencis
Commencis holds a prominent position in the technology sector, specializing in digital transformation. It spearheads the digital advancement of top-tier brands globally and in Turkey, offering a comprehensive suite of products and solutions in big data, user experience, software, and cloud computing. At the forefront of our offerings is Dataroid, the interaction management and big data analytics platform developed by Commencis. Dataroid empowers enterprises to conduct thorough big data-driven analyses and make real-time decisions by assessing customer interaction and experience across diverse channels.
As of now, Commencis’ solutions have been adopted by major corporations spanning various industries including finance, retail, e-commerce, insurance, and airlines across over 20 countries. Their objective is to pave the way towards an advanced digital society through their product portfolio. This mission is realized by blending their technological proficiency and leveraging the collective experience of their team, which comprises over 200 subject matter experts stationed across their offices in Istanbul, Izmir, London, and Berlin.
Utilized by a multitude of large and medium-sized enterprises spanning diverse sectors like fintech, airlines, and e-commerce, Dataroid plays a pivotal role in shaping the digital experience for over 40 million users.
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