About Seamless Middle East 2025

Venue
Dubai World Trade Centre
Date
May 20–22, 2025
Booth
H2-D41
Our team had an incredible three days engaging with the fintech and digital commerce community. During the event, we:
- Welcomed 1,000+ visitors
- Engaged with 300+ decision-makers
- Delivered 100+ live product demos
We showcased how Dataroid empowers financial institutions and digital-first brands to build better digital journeys with AI-powered analytics, behavior-based insights, and hyper-personalized engagement.
Our booth generated strong interest with over 35,000 impressions, 200+ raffle participants, and more than 20 potential strategic partnerships initiated throughout the event.
Showcasing Real-Time Analytics
At the summit, Dataroid shared how real-time analytics and intelligent engagement are helping brands transform digital experiences. From optimizing customer journeys to enabling hyper-personalized interactions, we demonstrated how data-driven strategies are shaping the future of customer experience (CX) in financial services and beyond.
Elif Parlak on Payments & Personalization
On May 21, Dataroid Co-Founder Elif Parlak spoke on the panel “Reshaping the Payments Sector with Premiumization & Hyper-Personalization: The CX Impact.” She discussed how data and personalization are changing the payments industry and shaping new customer experiences.