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unilever dataroid case study

Unilever boosts growth and customer experience on its digital channels

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Unilever, one of the world’s leading suppliers of food, home, and personal care products in over 190 countries, touches the lives of 2 billion consumers every day. Unilever is constantly in pursuit of innovation and aims to digitize all aspects of its business to leverage the world of data and increase its digital capabilities.


Unilever Turkey has various digital platforms targeting B2C and B2B customers: SiparişDirekt, B2B online order management platform, Algida mobile app, online loyalty platform for Algida brand, and Marketyo, online grocery platform enabled by markets and small retailers. The company wanted to have a better understanding of user behaviour across these digital channels, improve customer engagement and conversion with real-time personalized communication.

“Dataroid has significantly increased our conversion rates both on our web and mobile channels and has enabled us to give our customers and partners much better service. Thanks to Dataroid platform, we can easily inform and engage with our users on latest campaigns and new products.”