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pegasus case study

Pegasus manages digital travel experience with advanced data analytics
and real-time messaging

Pegasus which has been flying for 20 years, is one of the leading airlines in Turkey that have adopted mobile-first approach and continuously strengthens its digital competence to become one of the best airlines in the world in terms of digital technology adoption.

CHALLENGE

The pandemic caused by COVID-19 affected global airline industry and air transport mobility. Numerous regulations and restrictions have been implemented in the airline transport.  During this period, Pegasus Airlines needed to manage the dynamic environment and inform digital users on latest measures with real-time messaging and improve user experience on its app.

“With the aim of being Turkey’s digital airline, we’ve been investing heavily in state-of-the-art technology and digital transformation for the last three years. Our partnership with Dataroid helped us to strengthen this vision, better understand the behaviour of our digital users and engage with them in a more meaningful way.”

Güliz Öztürk

Chief Commercial Officer, Pegasus Airlines

SOLUTION

Accurate and timely updates with real-time messaging

Pegasus has integrated Dataroid into its mobile app to create contextual and real-time online communication with digital users. Dataroid became a key partner in helping digital users to receive relevant information on time without any customized product development.

Introducing new regulations and policies through enriched communication

Pegasus leveraged Dataroid’s enriched communication with push notifications and in-app messaging to introduce latest regulations and travel emergencies

Boosting conversion and user loyalty through targeted push notifications

During this period, Pegasus delivered not only targeted messages for updates related to the pandemic but also used Dataroid’s push notifications to inform users on partnerships, its loyalty program and campaigns

RESULTS

Real-time and self-serve access to data for digital product management teams

Increased engagement rates through customized in-app messages & targeted push notifications

Drive your digital growth

Schedule a demo today to learn more on how we can help you unleash the potential of digital using Dataroid.