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Marketyo drives user growth and improves retention by creating real-time personalized user experience

Marketyo, a fast-growing online delivery start-up elevates grocery ordering through innovative marketplace technology, easy-to-use platforms, and an improved omnichannel delivery experience. Marketyo features more than 400K users and 158 grocery partners in over 55 Turkish cities.

CHALLENGE

Marketyo, the company that accelerated the online delivery industry during the pandemic period, needed ways to nudge users to use its mobile application and to complete the purchasing process of the goods that users had recently browsed. Therefore, it is crucial for the company to have a better understanding of user behaviour and take necessary actions in a short period of time.

To continue growing its business while improving its digital relationship with app users, Marketyo knew that communication was the right key. From this point of view, the company wanted to learn how to better engage with its users through its mobile app, and to do so, Marketyo sent personalized messages in real-time to end-users alerting them to a campaign or products of interest. By doing this with Dataroid, Marketyo keeps retention and app use high by engaging all active and passive users. 

“As a customer-centric company, we are laser-focused on our customers and their experiences while using Marketyo, and Dataroid is no-doubt represents the best solution for our needs. Now our company can identify what needs to be done for our customers and how to engage with them personally through personalized communication. Dataroid showed us the power of real-time messaging by targeting specific user groups based on activity patterns, funnel analytics, behavioral data, real-time location and more.”

Engin Oralgül

Digital Leader, Marketyo

SOLUTION

Boosting app engagement through personalized communication and goal tracking

By tailoring personalized communication to users via Dataroid, Marketyo saw an increase in app sessions, conversion rates and revenue. Marketyo delivered personalized push notifications of various reminders and discount campaigns to its app users which were pulled into the message using Dataroid’s omnichannel customer engagement feature to bring back users to the app. The users were targeted based on their customer profile attributes and real-time actions.

With Dataroid’s goal tracking abilities to track sessions, purchases, custom events and more, Marketyo improved its outreach by monitoring identified KPI’s. The online delivery company sent an in-app message to a segment of users who had recently signed up. They were able to increase their user’s frequency of purchase and track a conversion rate of 55% within the first 100 minutes of the push notification was sent. After the first in-app message, Marketyo sent another one to keep newcomers interacted and to ensure delivering a seamless experience. Therefore, the Dataroid platform lets Marketyo seamlessly onboard new users.

By crafting personalized in-app messages, the company provided users with the necessary tips and campaigns they need to derive the most benefit from the Marketyo app. Briefly, Marketyo’s onboarding process and in-app messaging strategies were improved with the help of Dataroid.

Crafting timely and relevant experiences through analyzing user behavior

With Dataroid, Marketyo was able to set up contextual and personalized online campaigns throughout the user lifecycle to ensure the best customer experience. The online delivery company used the Dataroid platform to optimize their online campaign experiences by monitoring performances of use-cases in detail.

By knowing how their users behave through Dataroid’s digital experience analytics module, Marketyo is continuing to drive growth. The company analyses user actions at every step of the funnel to follow-up conversions based on brand, grocery, category, and campaign usage. Dataroid’s dashboard lets Marketyo monitor sudden conversion changes such as order cancellations and their reasons.

RESULTS

0 %

conversion rate of newcomers within the first 100 minutes after registration

0 %

of users responded to a registration campaign after aborting the sign-up process

0 %

cart conversion rate of users failing a purchase within the first 3 days after registration

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