Juzdan boosted mobile revenue growth with Dataroid, driving 21% of monthly credit card limit increases
Juzdan, Akbank’s next-generation digital wallet, partnered with Dataroid to turn strategic behavioral analysis and targeted engagement into measurable growth, optimizing key user journeys, and driving adoption for revenue generating products.
21%
80%
faster campaign go-live times
17%
5%
increase in
QR payments
Challenge
Driving Feature Adoption for Card Limit Increases
A segment of Juzdan users had pre-approved credit card limit increases available but weren’t aware they could complete the transaction in-app. This was a clear opportunity to deepen financial engagement and grow share of card transactions.
Re-Engaging Users Who Started Sessions Without Logging In
Users who opened the app but never completed login were invisible to Juzdan’s internal tracking. Without a way to detect and act on this behavior, Juzdan had no mechanism to recover these users and convert them into active, logged-in customers.
Increasing Campaign Participation Across Diverse User Segments
Juzdan runs a high volume of campaigns and features each month and saw a clear opportunity to lift participation further by segmenting communications based on actual user habits rather than broad audiences.
Uncovering Friction in Key User Journeys
Juzdan needed deeper visibility into critical user journeys like QR payments or Forgot My Password flows. Without clear insight into where users dropped off, product and IT teams lacked the behavioral evidence to prioritize process and service design improvements.
Dataroid gave us the ability to turn real user behavior into action. From recovering lost logins to accelerating adoption of revenue-generating products, every initiative has delivered measurable impact. That impact includes 21% of our monthly credit limit increases driven through Dataroid-powered in-app engagement.
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Solution
Juzdan partnered with Dataroid to accelerate mobile revenue growth through strategic behavioral analysis and targeted engagement. By uncovering how users actually move through the app like where they stall and where opportunities go untapped, Juzdan transformed behavioral insights into precision-targeted communications that drove measurable gains in logins, conversions, and feature adoption.
Boosting Credit Limit Adoption with Personalized In-App Engagement
Juzdan targeted users with pre-approved credit card limit increases through a dedicated in-app pop-up, directing them to the limit increase feature. The campaign drove 21% of all monthly limit increases for 6 months, showcasing strong potential to grow Juzdan’s share of card transactions and deepen in-app financial engagement.
Recovering Lost Logins with Action-Based Push Notifications
Using Dataroid’s journey analysis, Juzdan identified users who opened the app without completing login and activated a targeted push notification to prompt their return. This resulted in the recovery of a previously invisible segment, driving a 17% increase in login rates among new customers.
Driving Campaign Participation Through Habit-Based In-App Messaging
Optimizing Key User Journeys with Behavioral Analytics
Dataroid’s funnel analytics helped Juzdan map the QR payment flow and pinpoint friction points, enabling targeted process improvements that lifted QR payment success rates by 5%. User path analysis also revealed stall points in the Forgot My Password flow and the highest-engagement app areas, shaping ongoing navigation and content decisions.
Key results
~650K
monthly impressions for key revenue communications
100%
increase in monthly communications
29K
customers increased their credit card limits
3.24%
conversion rate on credit limit increase communications
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