İşbank partnered with Dataroid for real-time experiences, achieving 4x more acceptance rates on financial product offers

İşbank, Turkey’s largest private bank, partnered with Dataroid to gain end-to-end visibility across web and mobile channels while detecting real-time customer intent from complex behavioral signals and triggering contextual engagement at critical moments in the customer journey.

higher acceptance rates for financial offers

higher conversion rates for pension campaigns

increase in NPS survey responses

days saved in development effort

Challenge

Creating Cross-Platform Behavioral Visibility Under Strict Security Requirements

İşbank operates both web and mobile applications, but due to strict data security requirements many vendors cannot track users anonymously across public and private web areas. Without a unified platform to manage web and mobile campaigns, the bank lacks visibility into user behavior across these environments.

Detecting Intent from Complex User Behaviors in Real Time Without Heavy Development or Manual Rules

İşbank needed a scalable way to respond to complex, multi-step user behaviors across its digital channels, detecting peak financial intent, identifying natural feedback moments, and triggering loyalty communications in real time. Traditional approaches relied on manual campaign setup or native app development, making it difficult to deliver timely, context-aware interactions without disrupting user journeys or delaying program launches.

Working with Dataroid allowed us to bring together behavioral data from both our web and mobile platforms and turn it into actionable insight. By detecting customer intent in real time and responding with relevant engagement at critical moments in the journey, we can deliver more meaningful experiences while improving the effectiveness of our digital campaigns.

Yusuf Metin Yılmaz

Assistant Manager Customer Analytics, İşbank

Solution

İşbank used Dataroid to unify web and mobile analytics with secure, hashed tracking across public/private web areas and the mobile app. Using Dataroid’s multi-step behavioral targeting, İşbank detected complex user intent signals in real time and automatically triggered relevant engagements without additional development.

Unifying Web and Mobile Analytics to Measure Complete Customer Journeys

Dataroid’s hashed data infrastructure enables İşbank to securely track users across public and private web areas alongside the mobile app, measure web-to-app transitions through deeplink analysis, and gain end-to-end visibility into the customer journey before and after login, allowing the bank to run fully integrated web and mobile campaigns.

Driving Product Adoption with Real-Time Intent Detection and Personalized Offers

İşbank used advanced behavioral targeting to detect moments of financial intent and automatically trigger relevant offers. For instance, users abandoning financial-need flows received overdraft offers, driving a 4x increase in acceptance rates for financial offer campaigns. At the same time, multi-event logic directed eligible users into personalized pension programs, automating targeting across complex rule-based journeys.

Doubling Survey Response Rates Through Exit-Intent Engagement

Using multi-step behavioral targeting, İşbank identified natural stopping points and triggered NPS surveys only after users completed operations and showed exit behavior. This ensured feedback was captured at optimal moments, eliminating disruptive mid-operation surveys that had previously reduced response rates.

Eliminating Development Bottlenecks with Automated Loyalty Program Notifications

İşbank used multi-event sequential targeting to automatically detect loyalty tier status changes and notify users instantly without native app development. This eliminated an estimated 60 person-day development effort that would have delayed the loyalty program launch, allowing the bank to implement tier-change notifications within minutes.

Key results

8.5x

more engagement with web campaigns

53.3%

of web campaign engagement converted into app logins

Web-to-app journey measurement, enabling integrated cross-platform campaigns

Loyalty program launched in minutes with automated tier notifications

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