Hayat Pay leverages Dataroid to drive user growth and loyalty
Hayat Pay is a mobile wallet and loyalty application that offers users a range of benefits such as cashback and hayatpara rewards. With Hayat Pay, users can instantly create a prepaid card, make purchases without going into debt, and enjoy privileged, discounted shopping experiences. To further enhance the user experience and drive adoption of its digital wallet, Hayat Pay partnered with the digital analytics and customer engagement platform Dataroid. Through this collaboration, Hayat Pay achieved remarkable improvements in user acquisition, engagement, and conversion rates.
onboarding completion rate via push notifications
25%
11.8%
uplift in card applications via in-app messages
Challenge
Hayat Pay identified the following key areas for growth and improvement as part of its mission to enhance user acquisition and engagement:
Optimizing the registration flow
Some users were dropping off before creating their wallet — a clear chance to smooth out onboarding and keep momentum going.
Boosting campaign visibility
To get the most out of its offers, Hayat Pay needed smarter, more dynamic ways to spotlight campaigns and spark user interest.
Fueling adoption of QR payments and receipt uploads
These powerful features were underused. With the right nudge, Hayat Pay could make them a go-to part of the digital payment routine.
Bringing new users into the Hayat Finans ecosystem
There was untapped potential in turning everyday Hayat Pay users into full-fledged Hayat Finans customers — and growing the community along the way.
We’re incredibly pleased with the results achieved through our partnership with Dataroid. Thanks to Dataroid’s engagement and analytics solutions, we at Hayat Pay witnessed significant improvements in both user acquisition and conversion rates. Dataroid became instrumental in driving our growth.
İnci Özata
Hayat Pay Marketing
Solution
Hayat Pay leveraged Dataroid’s action-based push notifications, remote push messages, in-app messages, and analytical tools to create personalized user interactions. Dataroid’s analytics dashboard enabled Hayat Pay to optimize user behavior through key analyses. Retention, stickiness, funnel, and user path analyses provided insights into repeat actions, engagement frequency, onboarding drop-off points, and user navigation patterns, respectively, allowing for targeted improvements and a better understanding of user journeys.
Increasing User Activation with Action-Based Push Notifications
Dataroid’s action-based push notifications helped Hayat Pay re-engage users at critical stages. By implementing timely reminder pushes, they effectively re-engaged unregistered users, achieving a remarkable 42.6% conversion rate when notifications were sent 30 minutes after inactivity and a still significant 16.6% after a day.
Additionally, Hayat Pay targeted new users who hadn’t interacted with campaigns within three days, resulting in a 2% conversion rate and a notable increase in campaign detail views. This strategic approach minimized user drop-off during the crucial onboarding phase, ultimately leading to improved user acquisition rates for Hayat Pay.
Promoting Campaigns and Increasing Engagement with Remote Push Notifications
Hayat Pay utilized remote push notifications to inform users about new features and campaigns, such as digital wallet announcements, strategic partnership campaigns, discounts, and cashback offers.
As a result, Hayat Pay experienced significant growth in its Hayat Finans (HF) user base, driven by impactful campaigns like cashback and hayatpara promotions. Furthermore, user engagement with digital wallet functionalities increased noticeably, indicating a shift towards more frequent utilization of these benefits.
Campaigns promoting QR payments, cashback, and other advantages successfully elevated awareness of the digital wallet’s features, leading to broader adoption and usage.
Real-Time User Guidance with In-App Messages
Dataroid’s targeted messaging significantly boosted Hayat Pay’s campaign engagement. Cashback campaign announcements directed new users and increased cashback usage, while a welcome message for a strategic partnership campaign achieved a 25% receipt upload rate.
Notably, a cashback message to new users without a card yielded an 11.8% conversion rate, driving card applications and QR payment activity. Consequently, users readily discovered campaign benefits within the app, and these targeted messages effectively increased both campaign participation and payment activity.
Key results
42.6%
of users completed onboarding via push notifications.
25%
of users uploaded receipts following the strategic partnership campaign.
The customer onboarding campaign accelerated user acquisition and expanded the customer base
11.8%
of new users applied for and activated a card via in-app messages.
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