How Hayat Pay boosted organic growth through 35K+ referrals using Dataroid
Hayat Pay is a next-generation payments and rewards
platform that combines the mobile wallet experience with engaging campaigns. Partnering with Dataroid, Hayat Pay boosted organic user acquisition and in-app engagement through a data-driven refer a friend campaign.
35K+
referred users uploaded a receipt within 1.5 months
6K+
card activations from newly acquired customers
Challenge
Increasing Organic User Acquisition Through an Existing User Base
Hayat Pay wanted to grow its user base organically through its refer a friend feature but the feature lacked visibility inside the app. The challenge was showing it to users at the right moment and driving participation at scale.
Tracking Campaign Performance Beyond Impressions and Clicks
Running a referral campaign across a broad user base meant Hayat Pay needed deep visibility into how users moved through the campaign flow, where they dropped off, and whether referred users went on to become genuinely active customers.
Dataroid enabled us to go beyond impressions and understand the full referral journey. The result was 35K+ completed referrals and thousands of newly activated users, delivering real, measurable growth across our platform.
İnci Özata
Director of Marketing & Brand Partnerships at Hayat Pay
Solution
Hayat Pay leveraged Dataroid’s in-app engagement and journey analytics capabilities to drive visibility and adoption of its refer a friend feature. By combining a broad-reach in-app campaign with advanced behavioral analyses, Hayat Pay measured and optimized the full referral journey from awareness to activation.
Driving Referral Visibility with a Broad-Reach In-App Campaign
Hayat Pay launched a Dataroid-powered in-app message, targeting all logged-in users on the home screen to increase awareness for the refer a friend feature. Dataroid’s in-app prioritization and global capping features ensured controlled delivery.
Understanding the Full Campaign Journey with Analytics
Reaching a broad user base for the campaign meant there was no room for guesswork. Hayat Pay needed to know exactly how users engaged at every step. The team tracked users across the referral journey with funnel analysis while path analysis showed what users did after closing the message, revealing the best touchpoints for future campaign placements.
Assessing Long-term Campaign Impact with Retention Analysis
Hayat Pay tracked the return rate of users who referred their friend, confirming campaign engagement translated into continued app usage. Furthermore, newly acquired users told a similar story. Within 1.5 months, 15K+ referred users uploaded a receipt and 6K+ activated their cards, proving the campaigns success in bringing in active customers.
Key results
12.48%
conversion rate for the referral in-app campaign
490K+
impressions for the referral in-app campaign
15K+
referred users uploaded a receipt within 1.5 months
6K+
card activations from newly acquired customers
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