Vakıf Katılım drives 19.9% engagement-to-purchase rate with Dataroid
Vakıf Katılım, Turkey’s fastest-growing participation bank, provides a seamless and secure digital banking experience to a vast and diverse audience. The bank partnered with Dataroid to deepen digital engagement, improve customer experience, and drive conversions by recovering abandoned applications and converting high-intent users at exactly the right moment.
19.9%
13.11%
20%
Challenge
Recovering High-Intent Users Abandoning the TROY Card Application
Vakıf Katılım discovered thousands of users dropping out mid-application for the TROY Card. They needed to understand whether the cause was friction or motivation and act on recoverable revenue opportunities.
Converting Precious Metals Visitors Before They Drop Off
Many of Vakıf Katılım’s mobile users showed strong interest in precious metals but left without making a purchase. The team wanted to analyze this high-intent audience’s behavior and intervene before they disengaged for good.
Dataroid gives us the clarity to act when it matters most. Combining behavioral analytics with real-time engagement across the customer journey has fundamentally changed how we drive conversion, delivering up to 19.9% engagement-to-purchase.
Mehmet Fatih Yorulmaz
Chief Marketing Officer at Vakıf Katılım
Solution
Vakıf Katılım partnered with Dataroid to tackle two high-priority conversion challenges in its mobile app. By combining behavioral analytics with real-time in-app engagement, the bank pinpointed where users stalled, intervened at the right moments, and drove measurable results across card applications and precious metals purchases.
Recovering 13.11% of Abandoned TROY Card Applications Through Targeted In-App Messaging
Dataroid’s funnel analysis mapped every drop-off point across the TROY Card application journey. The team then cross-referenced the behavior analysis with error logs to confirm that the abandonment was motivational and not technical. Vakıf Katılım, then, responded with a targeted in-app campaign highlighting TROY Card’s advantages to re-engage undecided users.
Turning Precious Metals Interest into Purchases with Smart Pop-Ups
With Dataroid’s stickiness analysis, Vakıf Katılım identified a sharp post-day-one drop in precious metals return rates, pointing to a narrow window to intervene. Upon this behavioral signal, Vakıf Katılım deployed a smart in-app pop-up to users at peak intent, with 19.9% of users purchasing precious metals directly after the campaign.
Key results
23.45%
click-through to purchase for precious metals
20%
conversion rate among re-engaged prospects
28.57%
of re-engaged users clicked to apply for a TROY card
Highly receptive audience segmented for re-engagement
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