Garanti BBVA Payment Systems Partnered with Dataroid to Boost Engagement and Retention
Garanti BBVA Payment Systems serves millions with innovative payment solutions. Alongside financial services, it runs a content-rich blog to entertain and educate users on the Bonus website. Garanti BBVA Payment Systems, partnered with Dataroid to boost the discoverability, engagement, and customer experience of this blog.
+70%
more engagement with key content on the Bonus blog
40%
Challenge
Driving Engagement on Educational Blog
Garanti BBVA Payment Systems aimed to increase the engagement on their educational blog, ensuring that readers not only visited but also consumed the content deeply and consistently.
Real-Time Dashboards for Agile Decisions
Since blog performance behaves like a live organism that is constantly changing, Garanti BBVA Payment Systems needed ad-hoc, real-time dashboards to monitor engagement metrics and act quickly before missing the opportunity window.
At Garanti BBVA Payment Systems, we always aim to create value for our customers. By leveraging Dataroid’s real-time journey analytics and engagement capabilities, we understand customer behavior and transform it into engagement and loyalty.
Solution
Garanti BBVA Payment Systems set out to understand how customers navigated and consumed content on their blog. By leveraging advanced journey analytics and personalized engagement tools, they tracked behavior in real time, identified drop-off points, and deployed timely interventions that improved discoverability and maximized engagement.
Leveraging Advanced Analytics to Uncover Patterns of Loyalty and Long-Term Engagement
Garanti BBVA Payment Systems used retention analysis to see how often users who started a session returned to the blog. Stickiness analysis then measured on how many different days per week they visited the bonus content page, providing insights into loyalty and long-term engagement.
Driving +88% Blog Traffic and +40% Increase in Deep-Read Rates with Strategic Engagement
Garanti BBVA Payment Systems aimed to drive website traffic to the blog without disrupting the customer experience on other pages. With Dataroid’s funnel analysis and engagement solutions, they identified drop-off points and triggered timely and automated messages at critical moments, guiding readers toward key blog articles. This approach maximized visit and deep-read rates while retaining users at risk of abandoning.
Increasing Blog Traffic with Targeted Web Push Campaigns
Garanti BBVA Payment Systems engaged users who had previously visited Bonus.com.tr and opted in for web push notifications. The goal was to drive traffic back to the channel and encourage these users to read blog content. By targeting this segment with tailored push messages, they successfully drove traffic to the website and boosted content consumption.
Key results
+88%
increase in blog traffic
+40%
improvement in deep-read rates
Improved retention among users with high exit intent
Enhanced agility through real-time dashboards
Drive your digital growth
Schedule a demo today to learn more on how we can help you unleash the potential of digital using Dataroid.